History of Dell
Michael Dell, in 1984 founded Dell in order to directly serve their customers with computers that meet their needs. The following year, Dell came out with their very first computer called the Turbo, which had an eight-megahertz processor. The major goal was to produce personal computer systems that were IBM compatible and were produced or entirely stock parts.
What set the company apart was not just its consumer-oriented focus but also its allowance for people to customize their computers during the ordering process. Because each computer was individually assembled, this was possible. The first Dell laptop made its debut in 1991 and by 1993, it became one of the top five computer companies in the world. In 1996, Dell began selling their products through their website and three years later they took over Compaq.
Objectives
At http://www.dell.com/, customers may review configure and the price systems within Dell’s entire product line; order systems online; and track orders firm manufacturing through shipping.
Dell also uses the internet to deliver industry-leading customer service. For instance, thousands of business and intuitional customers worldwide use Dell’s Premier web pages to do business with the company online.
Features
· Business to Consumer business model. (B2C)
· Links to Dell Community, Blog, Customers’ Review
· Site map so that the links are summarized together.
· Learning section
· Dell services/ E value Code
Design Scheme
Search engine recognize alternative terms and equivalent based on a rich and customer tailored glossary.
Category listings includes “see also” or “related products listings”
Terms used in navigation links, category listings, indexes are in customer vocabulary, not in the industry terminology or the categorization within the database scheme.
Characteristics
Plain and simple layout
Categories into solutions for home and home office, small and medium business, large business, government, education, healthcare and life sciences.
Small video clip of new TV ad.
Payments
Credit Cards
Cheques / Bank drafts
Financing / Leasing (via Hitachi Credit(s) Pte Ltd) – not available for stand alone service plans purchased
Telegraphic Transfer
Strengths
Saves time
Ø The website helps customers save time. Usually customers would have to go to a retail outlet to buy their computer (Brick and Mortar environment). This can be a waste of precious time.
Direct Business model
Ø Unlike most other computer systems companies, Dell has direct relationship with all of its customers, as they organize their business around well- defined customer segments to focus on and deepen those relationships. This direct model is the approach best suited to understanding and fulfilling customers’ needs.
Insight to technology trends
Ø The system that is design and build are consistently rated among the industries finest.
Ø There are images of the various models of PC on the website so that potential customers have a clue on of how their product will look like when it gets delivered to them eventually.
http://www.dell.com/
Ø http://www.dell.com/ runs on a series of Dell Power Edge networks serves- to make it easier for customer to do business reduce their costs and Dell, and enhance relationships with our customer and suppliers.
Comes in different languages.
Suit different users’ needs.
Weakness
The layout can be quite dull. Not very colourful.
Michael Dell, in 1984 founded Dell in order to directly serve their customers with computers that meet their needs. The following year, Dell came out with their very first computer called the Turbo, which had an eight-megahertz processor. The major goal was to produce personal computer systems that were IBM compatible and were produced or entirely stock parts.
What set the company apart was not just its consumer-oriented focus but also its allowance for people to customize their computers during the ordering process. Because each computer was individually assembled, this was possible. The first Dell laptop made its debut in 1991 and by 1993, it became one of the top five computer companies in the world. In 1996, Dell began selling their products through their website and three years later they took over Compaq.
Objectives
At http://www.dell.com/, customers may review configure and the price systems within Dell’s entire product line; order systems online; and track orders firm manufacturing through shipping.
Dell also uses the internet to deliver industry-leading customer service. For instance, thousands of business and intuitional customers worldwide use Dell’s Premier web pages to do business with the company online.
Features
· Business to Consumer business model. (B2C)
· Links to Dell Community, Blog, Customers’ Review
· Site map so that the links are summarized together.
· Learning section
· Dell services/ E value Code
Design Scheme
Search engine recognize alternative terms and equivalent based on a rich and customer tailored glossary.
Category listings includes “see also” or “related products listings”
Terms used in navigation links, category listings, indexes are in customer vocabulary, not in the industry terminology or the categorization within the database scheme.
Characteristics
Plain and simple layout
Categories into solutions for home and home office, small and medium business, large business, government, education, healthcare and life sciences.
Small video clip of new TV ad.
Payments
Credit Cards
Cheques / Bank drafts
Financing / Leasing (via Hitachi Credit(s) Pte Ltd) – not available for stand alone service plans purchased
Telegraphic Transfer
Strengths
Saves time
Ø The website helps customers save time. Usually customers would have to go to a retail outlet to buy their computer (Brick and Mortar environment). This can be a waste of precious time.
Direct Business model
Ø Unlike most other computer systems companies, Dell has direct relationship with all of its customers, as they organize their business around well- defined customer segments to focus on and deepen those relationships. This direct model is the approach best suited to understanding and fulfilling customers’ needs.
Insight to technology trends
Ø The system that is design and build are consistently rated among the industries finest.
Ø There are images of the various models of PC on the website so that potential customers have a clue on of how their product will look like when it gets delivered to them eventually.
http://www.dell.com/
Ø http://www.dell.com/ runs on a series of Dell Power Edge networks serves- to make it easier for customer to do business reduce their costs and Dell, and enhance relationships with our customer and suppliers.
Comes in different languages.
Suit different users’ needs.
Weakness
The layout can be quite dull. Not very colourful.
